Radio Fact
No one under 35 listens to AM/FM radio anymoreMore Millennials listen to AM/FM radio weekly than any other generation
6 out of 10 agencies/marketers believe radio listening is droppingAM/FM radio listening has grown 6%+ among persons 25-54
Today's optimal media plan: put all your money into social and mobileOptimal media mix: 71% traditional 29% digital for millennials; 78%/22% for Adults 18+, according to The Advertising Research Foundation
There's a total lack of RIO and sales lift evidence for radioPer Nielsen, radio generates $8 of incremental sales for every dollar of AM/FM advertising


Radio Rules
Radio Key Points